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What Would Harold Do?

We interviewed over 100 business owners on topics as far reaching as start up financing to managing the books or making time for life as the business grows. It’s called "What Would Harold Do?". And it’s free - just ask at your local credit union branch.

The Nine Principles

Here are nine ways to tell a credit union from a bank:

1. We're your advocates. The credit union person who serves you represents you. When financing decisions are being made, you'll find we have more local influence over these decisions.

2. No musical chairs. We're big believers in continuity. We'll try to keep the people we put in front of you in front of you longer. The trust you build today will remain intact tomorrow.

3. Cutting red tape. It's a fact of business that policies sometimes limit what you can do. So here's what we do better - we'll be more accountable, we'll do it personally, and we'll never pass the buck. Sound fair?

4. Good judgment vs. formulas. Facts are formulas used to calculate potential and assess risk. But formulas are only one measure. So is your character, your business plan, as is your track record.

5. Personal service vs. technology. We're not against it - quite the opposite. We use technology to make personal service better. Online banking, ATM access and other advancements are always tailored to you, not the other way around.

6. Access to experts. What good are financial experts to you if their smarts are reserved for giant corporations? As a credit union member, you have not only access to our best talent but to a full range of expertise.

7. Access to humans. Call centres are wonderful things. So is voicemail. But never at the expense of picking up the phone to connect with a warm, thinking human on the other end of the line. Like at a credit union.

8. Getting to yes. "No" should never be the only answer or the last word. Every business owner deserves an opportunity to make good things happen. We'll help you figure it out.

9. Riding the cycles with you. Everyone has good days and bad days. Every business goes through the natural ups and downs. What gets you through is the trust we build together. This isn't lip service. It's business banking between equal partners.

CREDIT UNION LOCATOR Credit Union Locator Map

Find the credit union and best-fit business account manager nearest you by exploring the options on our credit union locator.

Business Owners' Videos - Success Stories & Interviews

11 business owners, 11 unique stories. They told us a bit about banking at a credit union. But mostly, it was about their company and their journey.